“Unlocking Life” Artist Identity

“How do I position myself as an artist?”, is what a well-known German DJ and producer from Berlin asked himself. In a co-creative process with his label and a small agency team, we’ve shaped his brand’s core, values, target group, (online) presence as well as a motivating manifesto. Deliverable: Brand Book around the concept of “unlocking life”. What has been particularity rewarding, is seeing his online identity change directly the day after.

What I’ve worked on

→ Artist Identity
→ Brand Core, Values, Do’s & Don’ts
→ Manifesto