Creating a new visual language for Stegimondo.
Stegimondo is the first online roofer. Being an ‘online’ roofer allows them to reach out to a broader audience. However, this also means that their brand should appeal to a more diverse group of people. In this project I created a proposal for a new visual language. Let me first introduce you to their current identity:
Research & Persona’s
To develop a full picture of the roofing business and its customers, several Dutch roofers were involved in the project’s research. Various types of clients have been discussed, which resulted in three different persona’s that all consult Stegimondo’s website with other intentions.