OLA – Goodbye Serious

OLA – Goodbye Serious

The creation of Ola’s (Unilever’s Ice Cream) summer campaign called ‘Goodbye Serious’. How might we make the world a little less serious through ice creams?

My role: Concept, copywriting, design

How do you inspire people to visit the ice cream cabinet more often? Well, you let OLA ice creams do the talking! In 2016 I’ve been part of the summer campaign of OLA. You could find these cheerful and seducing ice creams everywhere. Outdoor, Facebook, in shops, even on flags and balls on the beach! Reminding the world how to reclaim all that is sunny, friendly and mischievous.

Social Media



Outdoor Digital

2016, Amsterdam