Ever wondered how the tree in your backyard has grown so big? Well it once started small. After some care and patience a little seed started growing.

That tree is me. My name is Lisa Sibbing and other than the fact that I get excited about metaphors, I am a T-shaped person. With a trunk in brand strategy- and design, my tree consists of several branches in the field of storytelling and project management.

I feel lucky to be able to use my imagination to solve problems on behalf of brands, organisations, communities and myself.

Brand Strategist
I have a huge passion for branding. What I enjoy most is being part of the research and strategic stage of the branding process. In these projects I deliver strategic-driven and creative ideas that build and shape the direction of organisations. Not only do I bring brand experiences to life through personas and customer journeys, but with my background as a designer, I am able to transform strategist into identities and presentations.

Creating stories is something I’m passionate about, mostly characterized by its metaphors. Whilst cycling I often do interviews with myself and by doing so I already wrote ten novels in my head. I flourish when I find the right palette of words to describe the unexpected journey in my head and this is a skill I often use to sell ideas while pitching. Recently I created a podcast about leadership and group dynamics.

Lifelong learning
I hold an MA in Digital Management at Hyper Island (Manchester, 2016), a highly valuable experience that developed both my design thinking-, service design- and strategic skills, as well as my soft skills. Before that, I earned a BA in Graphic Design. I have been described as “a person who pushes projects forward with high energy”.

Want to get to know me better? Drop me an e-mail.